Best Sustainable Technology Led Marketing Agency - Europe Since being founded back in 2009, Team ITG has been revolutionising the way that the industry operates, one campaign at a time. 2023 saw the company put an even sharper focus on ‘People & Planet’, making major strides in reducing its environmental impact and refining its approach to social consciousness. Employees are increasingly looking to work for businesses that share their values, and Team ITG’s industry-leading approach to social and environmental issues is a key reason why it’s able to attract and retain top marketing talent. And it’s not simply a case of boosting moral – these initiatives also saw the company receive the second tier of accreditation from Best Companies in 2023. Similarly, consumers are also becoming more socially conscious, making them more likely to support organisations that embody strong morals and ethical practices. Team ITG is one such organisation, with innovations such as state-of-the-art Virtual Production technology at the company’s Capture Studios offering a sustainable alternative to traditional film and photography shoots – reducing travel by creating ultra-realistic CG environments in a studio rather than journeying to multiple locations around the world. On its environmental work, Carl says, “We support our clients wherever possible to deliver sustainability initiatives that have a real impact. For example, we’ve helped numerous brands reduce waste from print POS by putting new ways of working in place, such as enabling individual stores or locations to order exactly what they need through our marketing technology, rather than relying on estimates from the central marketing team. We also look for opportunities to transition clients from traditional print POS to digital signage, which improves their sustainability credentials in the long run.” ISO 14001, 50001 and SA8000 certifications are indicative of Team ITG’s proactive approach to managing social and environmental issues – and by staying ahead of the curve in this regard, the team are also able to protect the company’s reputation and the financial side of the business. An EcoVadis Gold rating has been secured for the last two years (with the score rising in 2023), demonstrating its commitment to ethical sourcing and reducing resource consumption, with waste disposal costs being mitigated and overall energy efficiency increased. According to Carl, “Social and environmental consciousness is not only a responsible business practice, but also a strategic imperative in today’s global business landscape. More importantly, though, it’s just the right thing to do. “2023 saw us fully calculate our carbon footprint and officially become Climate Partner Certified. This means we’re committed to setting reduction targets and offsetting our residual emissions to ensure our UK operations are completely carbon neutral.” Things don’t end here – the ITG Impact Forest saw one million trees planted in Africa, helping to restore natural landscapes and enhance biodiversity in areas negatively impacted by climate change. When the planted trees reach maturity, it’s estimated that the project will offset approximately 475k tonnes of CO2. This is set to continue into 2024 and will take on a more global feel, covering the territories that Team ITG operate in (Europe, America and Asia-Pacific). Given that one of the company’s overarching goals is to be globally recognised as a leading sustainable marketing agency, this year it will produce a full sustainability report – showcasing how this is more than just a commitment, and in fact something that informs decisions and actions on a daily basis. As Carl explains, “We aim to avoid jumping on sustainability trends as a box-ticking exercise, and instead set our own agenda. Innovation is central to everything we do across Team ITG, and plays a big part in driving us to explore and implement cutting-edge, eco-friendly technologies and practices.” CSR in a modern business setting can be broken down into a series of key elements, and Team ITG has made it its mission to tackle each head on, resulting in a comprehensive all-round approach. Beginning with environmental responsibility, the business already has a number of certifications (detailed above) that more than meet these requirements. In addition, as of Q3 2023, all of the company’s UK-based sites run on electricity that is 100% renewable. Second in this list of defining CSR characteristics is diversity, equity and inclusion, something driven by the company through its established network of Diversity Champions (sitting within Team ITG’s wider Wellbeing programme), and the incorporation of DEI across all elements of the business. The Wellbeing team, incidentally, were named ‘Team of the Year’ at the 2023 Great British Workplace Wellbeing Awards. In terms of community engagement and philanthropy, Team ITG has several core initiatives in these areas. Employees are provided with one day of paid leave each year to volunteer for a cause close to their hearts, the company has a charity donation matching scheme, and it supports a variety of charities and organisations in communities local to its offices. Dec23329 Transforming the way that some of the world’s most renowned brands approach their marketing, Team ITG offers end-to-end marketing services spanning fields such as strategy and creative; film, television, and photography; creative production; data and insights; digital performance marketing; apps and websites; digital and print management; as well as marketing technology. Clients include Sky, KFC, Puma, Costa, Virgin Media, and Renault, with Team ITG working on some of their biggest campaigns in a socially and environmentally conscious fashion. Head of Health, Safety, Sustainability & Facilities – Carl Brooks – tells us more about the company’s dedication to delivering world-class marketing with sustainability at its heart.
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