4. Build a ‘better’ business “The drive towards more conscientious business has never been stronger. We know the world is changing, and that fundamentally, businesses need to change with it. Consumers are looking for more purposeful and sustainable brands to engage with, and start-ups are at the forefront of this movement. “While it might take you longer to get up and running when choosing more conscientious routes, it’s the businesses that do, that will not only survive but thrive in the future. Having a strong brand message and ethos should translate across every part of your business for it to pass as authentic!” 5. Find the right support “While you might start a business on your own – you don’t need to go on the journey alone. It’s important to have the right support around you to help you navigate this new world. “A mentor can be a great start. While feedback from family and friends can be helpful, there’s no substitute for the advice of an experienced mentor who doesn’t have a vested interest in your business and can offer you a fresh perspective. “Connect with fellow founders too! See what business communities are local to you and look online – so much more is virtual nowadays and it’s much easier to connect with fellow founders wherever in the world they’re based.” For those looking to kick start their business, Virgin Money Business Current Account holders get a 50% discount on Virgin StartUp events – from Masterclasses, that help you develop the skills needed to build a better business, through to The Growth programme for those looking to expand.