The Business Concept Brand Guidelines 2024

6 Reverse logo Main logo THE BUSINESS CONCEPT. Watermark Futura-Bold Colour palette For use on darker colour backgrounds Scale of logo is dependent on use. 02 Brand Logos For use on lighter colour backgrounds For use on: • Favicons • Flipping Book • loading page • Publication back page • Social media pages • Email - BIMI • Products Fonts used in logo Future plan: The main logo is being trademarked for this brand Alternate logo For use when neither of the above are appropriate. THE BUSINESS CONCEPT. THE BUSINESS CONCEPT. C M Y K R G B HEX 68% 58% 56% 64% 55 55 54 Dark Grey: #373736 Teal: #3DB8B1 Dark Blue: #1A3B70 61 184 177 26 59 112 59% 0% 37% 0% 100% 81% 29% 14% Mid Blue: #2C6EB5 44 110 181 84% 52% 0% 0% TBC Gradient C M Y K R G B HEX THE BUSINESS CONCEPT.

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