The Business Concept Q3 2023

systems where all resources are continuously reused and recycled – reduces waste and minimises the demand for new raw materials as well. This in turn mitigates the environmental impact of plastic production,” he explained. “The circular supply network is a paradigm shift in how we manage all waste and resources, not just plastic. By implementing changes in manufacturing and materials used, waste transforms from being a problem to a valuable resource that can be reintroduced into the production cycle. Adopting a circular approach is a longterm solution to properly address the challenges posed by plastic pollution and other waste.” Williams continued, “The Greenpeace report is a sobering reminder of the limitations of recycling as a solution to the plastic waste problem. With efforts on a shared international plan to end plastic pollution currently stalled, the responsibility falls to governments at a national and local level, together with business and the waste management industry, and consumers themselves.” “What’s essential is to improve existing recycling processes and to also expand our focus beyond recycling. This means educating and encouraging consumers to reduce their single-use plastic consumption and increase their use of reusable products, and to push business and industry to adopt biodegradable plastic alternatives. It also means rethinking existing manufacturing processes so that waste materials are no longer a problem but a resource. Together, these strategies can address the current crisis and pave the way towards a cleaner, healthier and more sustainable future.”