The Business Concept Brand Guidelines 2024

81 08 Products - Awards File formats provided to client as standard: • PNG • PDF File formats we can provide to clients, if requested: • EPS Colour formats provided: • RGB • CMYK • Font size alterationson Company Name and Award Title NOTE: only reduce font sizes in instances where a client has a long company name or multiple/ longer award titles. • Removal or moving of the word ‘Winner!’ either to create logo/award title space, keeping it aligned with other elements Reasonable client changes Uses the main TBC Logo (as in section 02) Personalised badge style logo: round, scalable and personalised with client details Use: social media, printed leaflets, websites, business cards, email signatures Due to available space on the winners badges font sizes may be reduced by a maximum of 2pts to make additional room however they shouldn’t be increased. Banner style logo: scalable and personalised with client details Use: email signatures, letter headers and footers, on press releases, website advert Due to available space on the winners banners font sizes may be reduced by a maximum of 2pts to make additional room, they shouldn’t be increased. Uses the production only logo and personalised using client info. Option to add client logo in place of company name Brass plaque limitations: not able to print white Uses the production only logo and personalised using client info. Option to add client logo in place of company name Personalised using client info. Uses slate only campaign logo Limitations: only able to print white Personalised using client info. Uses the production only logo Limitations: not able to print white details File formats provided to client as standard: • PNG • PDF Colour formats provided: • RGB • CMYK Specs. All mock-ups sent to clients must be overlaid with ‘EXAMPLE’ watermarked Requests Personalised using client info. Uses the white production only logo Limitations: client must have white logo Layout proofs for all items provided as standard in PDF format Proofing Do not change font styles or colours Do offer alternative logo badge /banner or certificate design All Production Items Ensure no singular words in Award Titles and Company Names are sat on their own, In instances where one word is on it’s own line either reduce the font size by 2pts, if this does not work move extra words down to the next line. When creating production items make sure any text is not sat too close to the edges. Try and keep the spacing consistent so elements are not too close together. Glass/Brass plaque Winners badge Specs. Trophy Slate Winners banner Certificate Alternate cert.

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